What does a sign company have to do with office culture? More than you’d expect — and Kim Chunoff, co-owner of Fast Signs of Maple Shade, New Jersey, makes that case clearly on this episode of Believe In Your Office.

Kim’s path into the signage business wasn’t planned. She stepped into the company in 2019 after a difficult exit from her family’s construction business, and found — somewhat to her own surprise — a genuine passion for an industry she hadn’t expected to love.

From Tint Man to Full-Service Branding

Kim shares the origin story of Fast Signs of Maple Shade, tracing it back to her husband Jeff’s early days as the locally legendary “Tint Man” in New Jersey. From there, the business evolved through vehicle wraps, pandemic-era safety signage, and eventually into full-scale office environment branding — a much bigger scope than the company started with.

The Amazon Effect on Office Environments

Kim points to Amazon as one of the first major companies to recognize that physical environment matters for employee engagement — and traces how that realization rippled outward from warehouse walls into corporate office interiors across nearly every industry. It’s a useful piece of context for understanding why interior branding has become such a significant investment category.

How Branding and Furniture Work Together

One of the most practical insights in this episode is how closely signage and branding work alongside office furniture in shaping a company’s environment. Kim describes how Fast Signs and Boomerang collaborate directly on client projects — vinyl graphics, wall murals, and glass treatments that transform office culture without requiring a major renovation.

Leading a Young Team With Real Investment

Kim also speaks candidly about her leadership philosophy with her predominantly young team — emphasizing real investment in their futures, including teaching financial literacy and contributing to their 401k, and treating employees more like family than line items.

Why Being Human Is the Competitive Advantage

Kim’s closing argument is the one that gives this episode its edge: in 2026 and beyond, the real competitive advantage for small businesses isn’t price or product — it’s the ability to be genuinely, recognizably human. As she puts it, anyone can buy something generic online. What they can’t get from Wayfair is a real relationship with a vendor who runs toward problems instead of away from them.

Kim’s episode is a reminder that office culture isn’t built by furniture or signage alone — it’s built by the people willing to show up, solve problems honestly, and stay human in an increasingly automated marketplace.

Believe In Your Office is produced by Boomerang Office Furniture and Common Sense Office Furniture — bringing nearly 30 years of experience furnishing offices across Philadelphia, South Jersey, Delaware, and Central Florida. Visit boomerangofficefurniture.com or commonsenseof.com to learn more.